News Releases

Breakfast just got Fibrelicious

Mar 1, 2014

What do you get when you combine the high fibre of All-Bran® with delicious-tasting muesli?
Fibrelicious All-Bran High Fibre Muesli, a new breakfast option that’s pleasing to your tastebuds and
promotes digestive health.

With rolled wholegrain oats, crunchy All-Bran twigs, nutritious seeds and tasty fruit pieces in fun
resealable packaging, the brand new All-Bran High Fibre Muesli is available in three fibrelicious
flavours; Apricot & Almond, Summer Fruits and Cranberry & Pink Lady Apple. With 25 per cent more
fibre than other mueslis*, you can start your day right by supporting your digestive health.

Try it with skim milk, yoghurt or throw in some fresh berries; each variant features pepita seeds
which contain essential nutrients and add a delicious crunch. The newest addition to the muesli
shelves is high in dietary fibre, low in sodium and is a source of protein. A mixture of different fibres
means that you are supporting your digestive health with every bite.

President of The Gut Foundation Professor Terry Bolin says that fibre is an integral part of
maintaining a healthy diet and balanced lifestyle, and breakfast is a perfect time to ensure you are
getting the fibre you need for the day.

“The average Australian is not consuming enough fibre; the recommended amount is 30g per day. A
high fibre breakfast cereal is a great way to start the day off and achieve the fibre recommended for
digestive health.”

Kellogg’s All-Bran High Fibre Muesli is available in Coles, Woolworths and leading independent
supermarkets nationwide. RRP $4.99 for 450g.

All-Bran High Fibre Muesli joins the Kellogg’s fibre family; All-Bran Fibre Toppers, All-Bran Original
cereal, All-Bran Apple Flavoured Crunch cereal, All-Bran Wheat Flakes Original cereal and All-Bran
Honey Almond Wheat Flakes cereal.

For more information on the new All-Bran Muesli or recipes for a diet rich in fibre, visit www.allbran.

Join in the conversation using #fibrelicious and tell us what you think!

*Based on average fibre content per 100g of the top 20 mueslis (AZTEC data June 2013)