News Releases

Bringing nutrition to life – Curiosity Show’s first episode since 1990

May 27, 2014

WHO: Dr Rob Morrison & Dr Deane Hutton, creators and hosts of the Curiosity Show
WHEN: Available for interview Tuesday 27 May, from 6.00AM AEST
WHAT: For the first time in more than 20 years, Australia’s much-loved kids’ science program, the Curiosity Show, has created a new episode all in the name of educating Aussie parents and their children about breakfast nutrition.

The Curiosity Show’s hosts and creators Dr Deane Hutton and Dr Rob Morrison were regulars on Aussie television airwaves from 1972 until 1990 fascinating and engaging their young audience with their experiments, fun facts and segments.

From cooking up homemade Corn Flakes from scratch, old segment favourites such as ‘brain games’ and ‘Curio’, to learning about iron and brain development, Rob and Deane’s latest episode will have parents turning their kitchens into science labs in no time.

Kellogg’s said the episode was a fitting collaboration with Deane and Rob, given that they were all about encouraging children’s curiosity and education, and Kellogg’s wants to help set children up for the best start to the day.

A bowl of Kellogg’s cereal and milk contains up to 30% of a young child’s daily iron and calcium needs1. Cereal brings the iron to the table and iron is needed for creating red blood cells. Without enough iron, haemoglobin, the oxygen-carrying component of red blood cells, drops, and tissues and organs won't get the oxygen they need. Iron is also an essential nutrient for supporting children’s brain development.

The 25 minute episode will be able to be viewed on the Kellogg Australia YouTube channel from Tuesday, 27 May:

1 NHMRC NRVs 4-11 yrs, 2005. A serve of Kellogg cereal and 250mL milk typically has 3mg iron & 300mg calcium