Kellogg’s has announced its commitment today to implement the voluntary Health Star Ratings on all of its cereals across Australia and New Zealand from the beginning of June 2015.

More than 70 per cent of Kellogg’s cereals, or 26 products in the range, have a rating of between 4 and 5 health stars, with the total range spanning 1.5 to 5 stars.

From today, consumers can easily check Kellogg Australia’s website for the ratings of their favourite cereals, as products roll out on shelves over the coming months with the new packaging in a phased approach.

Kellogg’s senior nutrition & regulatory affairs manager Dr Michelle Celander said the company has been working on the implementation of Health Star Ratings since late last year.

“We are pleased to be adding Health Stars as another way to help shoppers make informed choices for themselves and their families, alongside other important nutritional information on our packs such as serve size and nutrients per serve. With products carrying health stars beginning to reach shelves in the next six weeks, we feel that now is the right time to let Australians know about the packaging updates and Health Star Ratings of their favourite cereals,” Dr Celander said.

Kellogg’s All Bran, Sultana Bran, Guardian, Coco Pops and Special K Nourish variants will be the first to carry health stars.

Health Star Ratings will be rolled out across all Kellogg cereals; the largest portfolio of cereal products of any manufacturer in Australia and New Zealand. Kellogg is committed to putting Health Star Ratings onto its full range by the end of the year.

“We are proud to offer a wide variety of breakfast cereals. We really do have something for everyone and if someone is looking for a four or five star cereal, we have 26 to choose from. As part of our positive nutrition journey, we are continuously seeking ways to bring consumers more of what they want with several exciting new offerings to be released in 2015 and beyond,” Dr Celander said.

Kellogg’s has long supported front-of-pack labelling, including being the first manufacturer in Australia and New Zealand to put daily intake information on the front of its packs. The daily intake information and nutrition information panels will remain on pack.

The Health Star Rating system is a government led initiative that provides an easy way to compare the nutritional profile of packaged foods, so shoppers can make informed choices.

Consumers can visit www.kelloggs.com.au/healthstarrating for more information about Kellogg’s cereals and Health Star Ratings.