Welcome to the start of something wonderful – Kellogg launches Special K® Nourish
Aug 6, 2014
Today, Kellogg Australia announces breakfast cereal just got a nourishing boost, with the launch of Special K Nourish®, a brand new cereal range from its iconic breakfast brand Special K.
Superfoods are nutrient powerhouses that are starting to make their way into the everyday foods that we eat. Special K Nourish contains delicious superfoods such as oats, quinoa, pepita seeds and cranberries, helping women kick start the day with calories that truly nourish.
Karen Martini, chef and judge on TV show My Kitchen Rules, has partnered with Special K on this latest breakfast revolution and has created six new home-cooked recipes inspired by some of the individual nourishing ingredients in Special K Nourish.
Special K started to shake things up for the better in February, with the introduction of a new three-grain recipe for the much-loved Special K flakes.
Now with a blend of ingredients including nutrient-rich multigrain flakes, fruits, seeds, nuts and crunchy oat, quinoa and rye clusters, Special K Nourish is a wholesome cereal option which is high in fibre, and contains whole grains and protein, with the goodness of seven essential vitamins and minerals such as iron.
Karen Martini says, “As a mother and a chef, I believe it’s essential to use honest, humble and healthy ingredients. Simple is often best and I’m excited that the new Special K range now includes the ancient grain quinoa – which was once worshipped by the Aztecs for its protein content – nutritious pumpkin seeds, and tasty fruit pieces. It’s important to start the day on the right foot, and the launch of Special K Nourish makes my food choices at breakfast a lot easier.”
Kate Harris, senior brand manager for Special K says, “Special K has changed. It’s taking a new, healthier direction in 2014 and the launch of Special K Nourish is the next significant step. After revamping the Special K flake recipe, we wanted to create some even more nutritious options for Aussie women who we know are looking for quick, great tasting breakfast options which help them feel good about their choices and maintain a healthy lifestyle.”
Breakfast lovers can choose from three delicious flavours: Special K Nourish Blackcurrant, Apple & Pepita; Special K Nourish Wildberry, Raisin & Pepita; and Special K Nourish Apricot, Cranberry & Almond.
A healthy, well-balanced and sustaining breakfast is important to start the day. Research has shown that people who eat breakfast, in particular breakfast cereals, have better nutrient intakes and are more likely to meet their nutritional needs during the day1.
Special K Nourish is available from Coles, Woolworths and leading independent supermarkets nationwide at RRP $5.99.
Visit us at www.specialk.com.au or www.facebook.com/SpecialKAustralia and tell us what you think. #SpecialKNourish
1 Williams PG. Int J Food Sci Nutr 2005; 56:65-79