News Releases

Why do things by halves when you can double the goodness

Apr 21, 2015

Kellogg Australia has teamed up with Australia’s much-loved 2012 MasterChef duo, Andy Allen and Ben Milbourne, to celebrate the delicious combination of yoghurt with cereal.

Double The Goodness is inspiring breakfast loving Aussies about an easy way to boost nutrition at breakfast by adding cereal to their favourite yoghurt. Aussies are invited to post their favourite combinations on Instagram, or preferred social channel, using #doublethegoodness.

Australians are keen yoghurt and cereal supporters, with almost 40 per cent of yoghurt buyers in Australia mixing cereal in with their yoghurt[1]. To help demonstrate the benefits of adding whole grains and fibre of cereal to yoghurt, Andy and Ben are launching a series of delicious video recipes inspired by a range of Kellogg’s cereals.

The recipes span quick, on-the-run breakfast or snack options including an All-Bran® honey, oat, banana and blueberry smoothie; and an on-trend breakfast jar with blueberry compote, cinnamon yoghurt and Special K® Fruit & Nut Medley.

Ben has also created stunning rhubarb poached apples with honey-toasted All-Bran and Just Right granola-style topping. Andy shows viewers how to create a savoury breakfast with zucchini fritters containing All-Bran Wheat Flakes, accompanied by spiced labneh (a Middle-Eastern strained yoghurt) and zucchini noodle salad.

Following their success in the MasterChef series, Andy has since joined the team at the acclaimed Sydney restaurant Three Blue Ducks, while Ben left his teaching career and started his own cooking show, Ben’s Menu. The pair have continued to collaborate since their friendship was formed during MasterChef, which is a perfect match for Kellogg’s Double The Goodness.

“We work really well as a team, so getting together to help create the Kellogg’s yoghurt and cereal recipes was really exciting for us. I’m looking forward to sharing our recipes and checking out what other yoghurt and cereal lovers post using hashtag Double The Goodness!” Ben said.

Andy said they both had a lot of fun creating the recipes and finding new, inspiring ways to use yoghurt and cereal together.

“I think people will be surprised with the really tasty meals you can make that provide that extra goodness just by adding cereal to their favourite yoghurt,” Andy said.

Yoghurt can be part of a healthy breakfast with the benefits of protein, calcium and probiotics but when it comes to a balanced breakfast, this is only part of the picture. Get a complete nutritional, tasty and texture-rich breakfast by adding a handful of cereal to your yoghurt and topping it up with fruit.

Dr Michelle Celander, senior nutrition and regulatory affairs manager, Kellogg Australia and New Zealand says breakfast is an important window of nutrition opportunity because if skipped, we generally don’t make up the nutrients later in the day.

“With almost four out of 10 adults skipping breakfast daily, this is a meal that needs to be tasty and interesting to ensure its part of everyone’s daily routine,” Michelle said.

“By including cereal and ideally some fresh fruit with your yoghurt, you can double the nutritional benefits, adding all the good things you can’t get from yoghurt alone, such as fibre and whole grains.”

Check out #DoubleTheGoodness for the latest breakfast inspiration from Andy and Ben, as well as from around Australia. To view Andy and Ben’s recipe videos, visit Andy Allen Cooks on YouTube.

Find inspiration and share your creativity using the hashtag #doublethegoodness.

 

[1] Roy Morgan June 2014 (TA: People who eat yoghurt but not cereal and people who eat cereal)