Special K this month opened Australia’s first ever shop where you didn’t pay, you posted! No cash or cards, only social currency was accepted at the Special K Post Office, open from 14 – 17 August.

Open for four days only at Westfield Sydney, a simple social media post via Facebook, Twitter or Instagram earned social-media savvy shoppers the first taste of Special K’s brand new savoury snack – Special K Cracker Crisps.

The Special K Post Office was open from 12 – 4pm each day, just in time for when the afternoon savoury snack craving hit. Hungry shoppers were able to choose from two tasty flavours, Sour Cream & Chives, or Honey Barbecue, but they kept their purse in their handbag – instead, letting their social media take the credit.

"The Special K Post Office was Australia’s first shop where shoppers didn’t pay, they posted – it’s where they came in and took away a crunchy, new savoury snack simply by posting a picture, comment or by checking-in on social media," said Nik Scotcher, Marketing Manager, Snacks at Kellogg’s.

"We wanted to give people something in return for the things they do naturally on social media already – and give them a snack option which means they can say yes to that afternoon savoury chip craving and still stay on track as part of their healthy eating plan," continued Nik.

The deliciously crunchy Cracker Crisps are Special K’s first foray into the savoury snack category in Australia, having successfully launched in the US and Canada.

Rather than being fried, Special K Cracker Crisps are heated until they ‘pop’ (like popcorn), and they’re cooked with air not with oil meaning they have 60 per cent less fat than regular potato chips. Better still, they’re made from potato and brown rice and are also free from artificial flavours and preservatives.

Special K Post Office

Level 6, Westfield Sydney

Trading Hours

Wednesday 14 August 12 noon – 4pm

Thursday 15 August 12 noon – 8pm

Friday 16 August 12 noon – 4pm

Saturday 17 August 12 noon – 4pm

Special K Cracker Crisps will be available at Coles and independent retailers:

Special K Sour Cracker Crisps Cream & Chives (100g) RRP: $3.99

Special K Cracker Crisps Honey Barbecue (100g) RRP: $3.99