Kellogg® is giving Australians an all-new way to feel “All-Bran New” at any meal of the day, with the launch of a deliciously crunchy new product – All-Bran Fibre Toppers.

All-Bran Fibre Toppers are a versatile, tasty little bud made with natural wheat bran, oat fibre and psyllium* that can be added to any of your favourite foods - layered on yoghurt, partnered with berries or sprinkled over any type of salad – fruit, vegetable or leaf!

All-Bran Fibre Toppers give you licence to enjoy added fibre at breakfast and other meals by giving great texture. But more than just a tasty topper for everyday foods, half a cup of All-Bran Fibre Toppers (that’s just 25g or approximately four heaped tablespoons) provides an average adult with 1/3 of their adequate daily fibre intake**, helping promote digestive health.

So a box of All-Bran Fibre Toppers at home for your favourite breakfast yoghurt – TICK!
A box of All-Bran Fibre Toppers in the office to adorn your lunchtime salad – TICK!
And maybe a spare one for your travels…TICK!

All-Bran Fibre Toppers are made with natural wheat bran, oat fibre and pysllium, a seed husk rich in soluble fibre sourced from the Plantago Ovata plant native to Iran and India.

All-Bran Fibre Toppers are very high in fibre which is important for digestive health, low in fat and a good source of essential vitamins and minerals B1, B2, niacin, folate and Iron, as well as a source of Magnesium and Zinc.

Kellogg’s nutrition communications manager, Stevie Reid, says a diet high in fibre is important for digestive health and for helping maintain an overall balanced diet.

“Some Australians are not achieving the adequate daily intake for dietary fibre and are confused about how to increase fibre in their diet. By adding All-Bran Fibre Toppers to your favourite breakfast yoghurt, or adding it to your lunchtime salad or afternoon fruit snack you can help top up your dietary fibre intakes.”

Kellogg’s All-Bran Fibre Toppers™ are available in Coles, Woolworths and leading independent supermarkets nationwide from late February 2012: RRP $4.49 (265gm

* A little more about psyllium:

All-Bran Fibre Toppers™ are made with wheat bran, oat fibre and psyllium husks.

Psyllium husks are obtained from the psyllium seed of the plant Plantago Ovata. The husk is removed from the seed and ground into a powder. Psyllium husks are a great source of soluble fibre.

Every 100g of psyllium provides 52g of soluble fibre. A similar amount of rolled oats would provide 4g of soluble fibre.

** The Daily Intake for fibre for the average adult diet is 30g.

For further information, to find out why fibre is so important in your diet, how much you need and creative recipe ideas visit www.all-bran.com.au.

Or join in the conversation on twitter using #AllBran and tell us how you like to enjoy your All-Bran Fibre Toppers.

For any media inquiries or product images, please contact Liquid Ideas:
Louise Tran – louisetran@liquidideas.com.au / 02 9667 4211 / 0466 620 744
Joy Leaper – joyleaper@liquidideas.com.au / 02 9667 4211 / 0403 282 776