A recent survey  conducted in Australia indicated the following alarming statistics:

• A quarter of parents say they are too busy to learn CPR

• 1 in 3 parents wouldn’t know what to do if their child required CPR

• More than a quarter of parents whose young children have access to a swimming pool do not know CPR despite the fact that 1 in 5 of them know somebody that has needed it to save a life

• 80% of parents that know CPR wouldn’t feel confident about performing it

From Wednesday 21 November to Tuesday 27 November, the SLSA CPR chart will feature on a special edition Kellogg’s Nutri-Grain cereal pack in Woolworths stores across Australia.

SLSA President, Graham Ford, believes that active prevention campaigns, like this one with Kellogg’s and Woolworths, is critical if Australians are to reduce the number of potentially preventable deaths.

“The statistics are alarming and the partnership with both Kellogg’s and Woolworths is designed to ensure that more lives will be saved.”

“Through this campaign we have made CPR information and instruction easily available to Australian families, not just those who live near the beach or have backyard pools. This is essential information that we believe is critical to the welfare of all Australians,” said Ford.

Nutri-Grain brand manager, Natasha Neilson, agrees that the simplicity of the idea and the popularity of Kellogg’s Nutri-Grain will make it easier to get the message into homes and across to more Australian families.

“We have been involved with SLSA through the Nutri-Grain Ironman Series for 30 years and we are committed to the organisation and its community service messages,” she said.

“This is another way we can promote the lifesaving message by making the CPR charts accessible on-pack, ensuring every member of the family is exposed on a daily basis to simple life saving techniques.”

Surf Life Saving and Ironman Legend Trevor Hendy AM and Kellogg’s Nutri-Grain Ironwoman Courtney Hancock are the faces of the campaign and will feature on the packs, encouraging people to learn CPR.

Mr Hendy, whose career in Surf Life Saving and Iron Man has spanned decades, said that a little knowledge can be the critical factor in some situations of life or death; either on the beach or in the home.

“Spreading this message is something that is close to my heart and no matter how old you are it’s never too early to start learning the principles of CPR,” he said.

“The campaign has the potential to save many lives but if we prevent even one unnecessary death from occurring then it is well worth it.”