Former Olympic swimming champion, Hayley Lewis, has been announced as the new face of myspecialk.com.au. This brand new website will host a totally free, personalised weight management plan when it launches on 26 December 2011.

Hayley has come on board to give expert advice and provide inspiration for anyone looking for a great way to start the New Year on the right foot. She has been integral in developing the site’s exercise plan and will also host a series of motivational videos giving all Australians, no matter where they live, realistic tools to reach their New Year’s goals.

The new plan, a first for the Special K team, takes a longer-term approach to weight management, encouraging users to make food and exercise lifestyle changes as opposed to taking up quick fix diet fads.

Hayley explains: “I’ve struggled with my weight since I was 18-years-old and have tried all sorts of diets, but found in the end that the best way to manage my weight was to make a conscious effort to completely change the way I eat and exercise over the long haul.

“As an emotional eater who always heads straight for the fridge in times of need, I also found that planning ahead for the week minimises the amount of unhealthy food I can reach for when I open the fridge door.

“That’s why a plan like the one on myspecialk.com.au works so well as it sends you your personalised meal and exercise plans for the weeks ahead so you can set up your weight management plan at the click of a button….and stick to it!”

All of the personal meal plans on myspecialk have been developed in conjunction with expert nutritionists, dietitians and behaviour change experts to harness the latest in scientific thinking and bring users cutting edge advice about weight management.

As well as the plan, the site features expert advice on all aspects of weight management, easy recipes, a healthy eating out guide to restaurants around Australia, plus handy tools such as BMI calculators.

For further information and to register for your free plan, visit www.myspecialk.com.au 

For any media inquiries, interviews or product images, please contact Liquid Ideas:
Helen Lear – helenlear@liquidideas.com.au / 02 9667 4211 / 0406 948 461
Tessa Kerestes – tessakerestes@liquidideas.com.au / 02 9667 4211 / 0414 961 542

About Kellogg Australia:
For more than 100 years, consumers have counted on Kellogg’s for great tasting, high quality and nutritious foods. With products in more than 180 countries, Kellogg’s brands include some of Australia’s most loved breakfast cereals such as Special K, Nutri-Grain, Sultana Bran and Corn Flakes and popular snacks like LCMs and K-Time Twists. Kellogg companies in Australia employ approximately 650 people across three mains site and various state and sales offices across Australia and New Zealand. Kellogg's is committed to supporting the Australian community through its strong environmental policy, Corporate Sponsorships Program, community initiatives and its long and proud association with Australian sport. We are passionate about our products and are proud to be a market leader. For more information on Kellogg Australia, visit www.kelloggs.com.au