News Releases

Two new delicious snacks from Special K that you can feel good about

Sep 1, 2012

Forget dry, tasteless cardboard crackers, the afternoon snack attack just got a whole lot more scrumptious, with the launch of the all new and deliciously tasty Special K Fruit & Nut Bars, in two tempting flavours that will help satisfy those snack cravings, without undoing all your good work.

The perfect size to pop in your handbag, desk drawer or even tuck into the car glove box, the lip-smacking Special K Almond & Apricot bar and Special K Cashew & Mixed Berry bar, are bursting with tasty, natural fruit flavours and they are less than 140 calories.

Better still, the individually-packaged bars make for easy portion control, and they’re also free from artificial colours and flavours. Bingo. 

Made with a combination of Special K cereal flakes, tasty natural apricot pieces with the crunch of freshly roasted almonds, on top of a smooth chocolatey base, the Special K Almond & Apricot bar will help to satisfy those peckish moments and provide you with a source of fibre.

Special K Cashew & Mixed Berry bar combines Special K cereal flakes, with a delicious mix of succulent red berries and tasty cashew pieces, built on a creamy chocolatey base. This low-GI, source of fibre snack with tasty cashews will treat your sweet cravings.  

Special K Fruit & Nut Bars are a source of fibre and at less than 140 calories, will help you satisfy those snack cravings, stay on track and feel good.

Available from October 1 in major and selected independent supermarkets nationally:
Special K Fruit & Nut bars in Almond & Apricot flavour – four bars for RRP $3.99
Special K Fruit & Nut bars in Cashew & Mixed Berry flavour – four bars for RRP $3.99

* Bar weight is approximate and only to be used as a guide.  Calories per bar is an average value over a production run.

For media enquiries and image requests, please contact Liquid Ideas:
Georgia Hartigan | georgiahartigan@liquidideas.com.au | 02 9667 4211 | 0419 620 866
Louise Tran | louisetran@liquidideas.com.au | 02 9667 4211 | 0466 620 744