A wave of female fitness motivation has hit an all new high 100 days out from summer (23 August), with nearly 2.5 million Aussie women saying they are more motivated than ever to shed their inhibitions and get into better shape¹.

While nearly 40 per cent Aussie women typically avoid the beach over summer because they don’t feel confident in their swimwear, the recent images of strong, athletic female bodies that have filled screens across the globe have put a striking new perspective on the hottest ‘look’ this summer.

According to Australian swimming champ and myspecialk.com.au ambassador Hayley Lewis, it’s a welcome change:

“We’ve seen a completely different female body-image celebrated in the media over the last few weeks – one that isn’t a size zero, but is strong, fit and athletic,” says the mum of two, whose own weight management struggle has been the focus of much public attention over the years.

“Enjoyable exercise is about setting long-term goals now and not relying on quick fixes. You put in the effort now so that you can have the confidence to get down to the beach when summer hits,” she added.

To give Aussie women the nudge along they need, Lewis has released a series of free, personalised swim plans on myspecialk.com.au, a completely free online tool for women that provides personalised healthy eating and exercise plans as well as motivational support from the former Olympian.

“Every spring I think about how I need to start getting fit for summer – but this is the first time in years I’ve actually done anything about it,” says Kate Munro (pictured), who is currently being coached through the swim plan by Hayley.  

All of the plans on myspecialk.com.au have been developed in conjunction with expert nutritionists, dietitians and fitness experts to harness the latest in scientific thinking and bring users cutting edge advice about weight management.

As well as the plans, the site features expert advice on all aspects of weight management, easy recipes, an eating out guide, plus handy tools such as a food diary and exercise tracker.

For further information and to register for your free plan, visit www.myspecialk.com.au

For any media inquiries, interviews or images, please contact Liquid Ideas:
Joy Leaper joyleaper@liquidideas.com.au / 02 9667 4211 / 0403 282 776
Georgia Hartigan GeorgiaHartigan@liquidideas.com.au / 02 9667 4211 / 0419 620 866

About myspecialk.com.au Swim Plans:
Australian swimming champ, Hayley Lewis and myspecialk.com.au are encouraging women across Australia to shrug off the Snuggie and start getting swimsuit-ready for summer, with the release of a series of tailored swim plans.  The free swim plans are designed to motivate women to start getting active now, and help them feel confident to lose the layers in the lead up to summer.

The swim plans can be tailored to beginner, intermediate and advanced swimmers and are available on myspecialk.com.au, a completely free online tool for women providing personalised eating and exercise plans, as well as motivational support from the former Olympian.

About Kellogg Australia:
For more than 100 years, consumers have counted on Kellogg’s for great tasting, high quality and nutritious foods. With products in more than 180 countries, Kellogg’s brands include some of Australia’s most loved breakfast cereals such as Special K, Nutri-Grain, Sultana Bran and Corn Flakes and popular snacks like LCMs and K-Time Twists. Kellogg companies in Australia employ approximately 650 people across three mains site and various state and sales offices across Australia and New Zealand. Kellogg's is committed to supporting the Australian community through its strong environmental policy, Corporate Sponsorships Program, community initiatives and its long and proud association with Australian sport. We are passionate about our products and are proud to be a market leader. For more information on Kellogg Australia, visit www.kelloggs.com.au.

¹ A national online study of 1005 women aged 18-59 years, conducted  by Galaxy Research August 2012