News Releases

Half a billion dollars wasted on New Year weight resolutions

Dec 1, 2011

Australian women are blowing a staggering half a billion dollars trying to get into shape at the start of each year and most never get anywhere near their goals, says new research.

The new Galaxy study released today by, has shown that Australian women have the best intentions for their eating and exercise habits when it comes to New Years resolutions and they’re certainly prepared to splash the cash, but only 10 percent ever see the benefit.

In fact, 43 per cent of women investing in their shape said they saw no benefit from the money spent and a further 33 per cent said they only saw a short term benefit but nothing that lasted.

In 2011, almost half (49 per cent) of Australian women made New Year’s resolutions to manage their weight and health better. Seven per cent gave up in the first week of January. – a new and completely free eating and exercise personalised plan website –surveyed Australian women between the ages of 18 and 59 to uncover their New Year’s Resolution habits and subsequent spend on weight management plans.

The new site goes live on 26 December, providing free personalised exercise and eating plans, but also motivational support from former Olympian, Hayley Lewis who has co-created the exercise elements of the plans.

When asked what was needed to maintain their New Years resolutions, Australian women said the right foods (77 per cent), a great exercise plan (69 per cent) and feeling motivated (47 per cent) were all key.

Hayley explains: “I’ve struggled to manage my weight since I was 18-years-old and have tried all sorts of fads, but found in the end that the best way to manage my weight was to make a conscious effort to completely change the way I eat and exercise over the long haul. That’s what is all about.

“ works so well because it gives you your personalised meal and exercise plans for the weeks ahead focusing on a long-term lifestyle change rather than a quick fix. You can set up your personalised plan at the click of a button….and it’s all completely free!”

All of the personal plans on myspecialk have been developed in conjunction with expert nutritionists, dietitians and fitness experts to harness the latest in scientific thinking and bring users cutting edge advice about weight management.

As well as the plans, the site features expert advice on all aspects of weight management, easy recipes, an eating out guide, plus handy tools such as a BMI calculator and exercise tracker.

For further information and to register for your free plan, visit

*Galaxy research, November 2011.

For any media inquiries, interviews or images, please contact Liquid Ideas:
Helen Lear – / 02 9667 4211 / 0406 948 461
Tessa Kerestes – / 02 9667 4211 / 0414 961 542

About Kellogg Australia:

For more than 100 years, consumers have counted on Kellogg’s for great tasting, high quality and nutritious foods. With products in more than 180 countries, Kellogg’s brands include some of Australia’s most loved breakfast cereals such as Special K, Nutri-Grain, Sultana Bran and Corn Flakes and popular snacks like LCMs and K-Time Twists. Kellogg companies in Australia employ approximately 650 people across three mains site and various state and sales offices across Australia and New Zealand. Kellogg's is committed to supporting the Australian community through its strong environmental policy, Corporate Sponsorships Program, community initiatives and its long and proud association with Australian sport. We are passionate about our products and are proud to be a market leader. For more information on Kellogg Australia, visit