News Releases

Fibre in five – The quick way to help set kids up for the day

Sep 1, 2011

Five minutes of fibre each morning can help set kids up for the rest of the day. While most parents know that breakfast is the most important meal of the day, few Australian parents understand the benefits of fibre and how a five minute high fibre breakfast can make all the difference when it comes to helping kids fulfil their daily fibre intake needs.

Over 50 per cent of Aussie mums believe that they are not as well informed as they could be about fibre , even though they see it as the single most important feature in a breakfast cereal .

With 31 per cent of mothers saying that their 8-12-year-old children don’t get enough fibre and 22 per cent saying they are unsure , it’s more important than ever to educate mums that it only takes five minutes to give kids a nutritious high fibre breakfast each morning.

Kellogg’s® nutrition communications manager, Stevie Reid, says a diet high in fibre is important for digestive health and starting your day with a high fibre breakfast each morning can make a significant contribution to daily fibre intake.

One 45g serve of Kellogg’s® Sultana Bran or Kellogg’s® Sultana Bran Buds®, which are both VERY HIGH in fibre, contains around one third of children aged 9-13 years average daily intake of fibre. Plus Kellogg’s® Sultana Bran Buds® has a taste kids love thanks to the great taste of sultanas.

“Recommending a very high fibre breakfast cereal that children actually eat is an important step towards improving the fibre intake of Australian kids. Not only is Kellogg’s® Sultana Bran very high in fibre, it is the highest fibre cereal that kids enjoy ,” says Reid.

Stevie Reid’s top five fibre tips include:

1. Get a great start to the day by choosing a breakfast which is ‘very high in fibre’ such as Kellogg’s® Sultana Bran or Kellogg’s® Sultana Bran Buds®
2. Snack on fruit, raw vegetable sticks or nuts to increase fibre intake during the day
3. Leave the edible skin on fruit and vegetables to get the most fibre out of fresh food
4. Do 30 minutes of physical activity per day. This can help the body digest food more easily
5. Drink plenty of fluids each day to aid digestion

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For any media inquiries or product images, please contact Liquid Ideas:
Tessa Kerestes – / 02 9667 4211 / 0414 961 542
Helen Lear – / 02 9667 4211 / 0406 948 461

About Kellogg Australia:

For more than 100 years, consumers have counted on Kellogg for great tasting, high quality and nutritious foods. With products in more than 180 countries, Kellogg brands include some of Australia’s most loved breakfast cereals such as Special K, Nutri-Grain, Sultana Bran and Corn Flakes and popular snacks like LCMs and K-Time Twists. Kellogg companies in Australia employ approximately 650 people across three mains site and various state and sales offices across Australia and New Zealand. Kellogg is committed to supporting the Australian community through its strong environmental policy, Corporate Sponsorships Program, community initiatives and its long and proud association with Australian sport. We are passionate about our products and are proud to be a market leader. For more information on Kellogg Australia, visit