News Releases

Special K – at any time of the day

Sep 1, 2011

Kellogg’s Special K has launched two new dessert inspired bars so you can enjoy the great taste of Special K at the beginning and at the end of each day.

Special K Dessert Inspired Berry Cheesecake and Dessert Inspired Lemon Meringue Pie Bars are the perfect finish to any meal and at an average of just 100 calories per 21.5g bar, satisfying sweet cravings without undoing all your good work.

Combine light crispy rice and cereal flakes with a delicious Berry Cheesecake flavour or Lemon Meringue Pie flavour on top of a fine yoghurt base, this new dessert inspired bars are the perfect snack that not only tastes great but also keeps you on track.

Kellogg’s Special K Dessert Inspired Bars are available now at Coles, Woolworths and independent supermarkets nationwide.

Kellogg’s Special K Dessert Inspired Bars (6 x 21.5g)  RRP: $4.49

For further information visit 

For any media inquiries or product images, please contact Liquid Ideas:
Tessa Kerestes – / 02 9667 4211 / 0414 961 542
Helen Lear – / 02 9667 4211 / 0406 948 461

About Kellogg Australia:

For more than 100 years, consumers have counted on Kellogg’s for great tasting, high quality and nutritious foods. With products in more than 180 countries, Kellogg’s brands include some of Australia’s most loved breakfast cereals such as Special K, Nutri-Grain, Sultana Bran and Corn Flakes and popular snacks like LCMs and K-Time Twists. Kellogg companies in Australia employ approximately 650 people across three mains site and various state and sales offices across Australia and New Zealand. Kellogg's is committed to supporting the Australian community through its strong environmental policy, Corporate Sponsorships Program, community initiatives and its long and proud association with Australian sport. We are passionate about our products and are proud to be a market leader. For more information on Kellogg Australia, visit