Kellogg Australia has unveiled its first two breakfast drinks launching in Australia in February 2013. The two drinks will go on sale simultaneously in Coles and Woolworths.

Launching under the Nutri-Grain and Coco Pops brands, the breakfast drinks will provide Australian parents with a great tasting and convenient addition to their family breakfast repertoire.

With over 400,000 Australian kids and one in four adolescents skipping breakfast[i][ii], Kellogg’s breakfast drinks are the latest in a series of innovations by the company aimed at helping parents find a way to give their families breakfast.

“We know it’s hard for many Australian parents in the morning when you’ve got bags to pack, lunchboxes to fill and school buses that won’t wait,” said Kellogg marketing director John Broome. “We believe Kellogg’s breakfast drinks offer a quick and easy, mess-free solution that can be enjoyed at home or on-the-go.”

Kellogg’s breakfast drinks are unique in that they are made with 90% real Australian low-fat milk meaning they are a great way to boost calcium intake for kids. Both drinks score green on the Schools Canteens approval rating system.[iii]

“Australian parents can be confident that kids will love the great taste of Kellogg’s breakfast drinks but can also feel assured that they’re benefiting from the nutrients of a low-fat milk drink,” added John.

Both Kellogg’ breakfast drinks are low GI, high protein and high fibre and contain around 10% sugar with the majority of that coming from low-fat milk in which sugar is found naturally.

The two new product launches will be supported by advertising across TV, digital and outdoor and will be available for purchase from 25 February 2013 priced $4.49 RRP for a pack of three, and $7.99RRP for a pack of six.

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