Today, breakfast cereal manufacturer Kellogg announced a new global campaign that will see the company donate half-a-billion breakfasts to support worldwide hunger relief over the next four years.

Because one in eight people around the world face food insecurity each day, the Breakfasts for Better Days campaign is a global initiative aimed at providing breakfast to children and families that need it most. In total, the company will donate 1 billion servings of cereal and snacks in its support of global hunger relief by end of 2016.

In Australia, one million children go to school without breakfast or bed without dinner every day and two millions Australians rely on food relief as some point every year.

Kellogg Australia currently supports hunger relief through donations to Food Bank Australia, Oz Harvest, and through the company’s Breakfast Buddies program that provides free breakfasts to schools in need – a program the company is looking to build upon in Australia and New Zealand.

 “Because we believe in the power of breakfast to feed better days and better lives, we are focusing our philanthropic efforts on providing breakfast to those who need it most,” said Australian John Bryant, President and CEO of Kellogg Company. “As a leading producer of breakfast foods, we know first-hand the importance of starting the day right – and believe the most positive impact Kellogg can have on the world is through our foods.”

Since 2005, Kellogg Australia has donated over 3 million breakfasts through its Breakfast Buddies program and after announcing a partnership with Oz Harvest in 2012, the company has already donated over five tonnes of breakfast cereal to hunger relief in Australia.

“Without support from companies such as Kellogg, we wouldn’t be able to continue providing good food to those who really need our help,” said Ronni Kahn, founder and CEO of OzHarvest. “Thanks to these donations, the thousands of people who normally skip breakfast because they can’t afford this basic and very important meal will now be getting a great start to their day.”

Kellogg Australia also enjoys a longstanding relationship with Food Bank Australia. In 2011 and 2012, the company has donated over $500,000 worth of cereal and snack products to the charity.

With the Breakfasts for Better Days initiative, Kellogg continues to build on its longstanding leadership and commitment to hunger relief. The company has donated US$68 million in cash and US$129 million in products to charitable organizations across the world over the last five years alone.

For more information about Breakfasts for Better Days, visit www.kelloggcompany.com

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