Thousands of Aussie women have turned their New Year’s resolutions into positive dreams, goals and aspirations and in doing so have helped My Special K raise $50,000 for charity Dress For Success.

The funds, raised by My Special K, will help the charity support an additional 350 Australian women in getting their lives back on track.

The My Special K ‘Declare Your Gain’ campaign was launched in January and its success makes it the largest single financial donation the women’s charity has received in Australia.

Dress for Success and My Special K joined forces to encourage women to focus on positive aspirations and what they want to ‘gain’ in 2013, rather than negative New Year’s resolutions and what they need to give up. The campaign aimed to inspire confidence, success, self-assurance, strength, happiness and positive thinking among women across the nation.

To inspire them towards this optimistic way of thinking, the My Special K ‘Declare your Gain’ campaign pledged to donate $1 to the charity for every positive thought, aspiration or goal declared at myspecialk.com.au throughout the month of January, with the donation amount doubling to $2 on National Gain Day on 3 January.

The donation will help Dress for Success continue to provide new business wear, accessories, hair and make-up advice, as well as employment and lifestyle tips, to women faced with challenging situations.

Mum-of-two and past Dress for Success client, Josephine Charlesworth, shared her own success story to help women faced with similar difficulties, find the courage to ask for help.

“I came to Dress for Success as a broken, vulnerable woman, but with their support I left with a renewed sense of confidence and pride. I found a job and in just two years I am living my dream of being an entrepreneur,” Charlesworth said. 

“This extraordinary donation from My Special K will help many other women take the first step towards a more positive life and begin their journey to better futures,” she continued.  

Kate Harris, My Special K spokesperson, said, “Teaming up with Dress for Success has been an extremely rewarding experience. To see thousands of Aussie women focus their thoughts on positive goals, and to see the impact these funds will make is incredible.”

The $50,000 donation amount will be shared across the charities four Australian affiliates, and will help the charity to continue empowering women in all areas of life. 

ENDS

For more information about the My Special K ‘Declare Your Gain’ campaign please visit: www.myspecialk.com.au

Get social:

Facebook www.facebook.com/myspecialkau 

Twitter www.twitter.com/Kelloggs_AU @Kelloggs_AU  @Dress4SuccesSyd #myspecialk #declareyourgain #dressforsuccess

For interviews or media information please contact Liquid Ideas:

Georgia Hartigan georgiahartigan@liquidideas.com.au 02 9667 4211 or 0419 620 866

Annalise Maddrell annalisemaddrell@liquidideas.com.au 02 9667 4211 or 0413 160 308

About Dress for Success

Dress for Success has four affiliates currently operating in Australia: in Sydney, Brisbane, Melbourne and Mornington Peninsula. Each one is a registered charity that assists disadvantaged women into employment by providing interview-appropriate attire, accessories and advice. Through its innovative, volunteer operated programmes, Dress for Success improves the employability of women by increasing their confidence and restoring dignity. Once women get the job, we help them keep it – over 75% of women in our job retention and leadership programmes are still employed after one year. Since 1997, Dress for Success has served more than 650,000 women around the world. Each year we reach more than 65,000 women in the United States, Australia, Canada, the United Kingdom, New Zealand, Australia, the Netherlands, Mexico, Poland, Portugal, Ireland and the West Indies.