News Releases
Kellogg launches fifth annual global corporate responsibility report
Apr 22, 2013
Kellogg has launched its fifth annual corporate responsibility report highlighting significant advances in the company’s overall social responsibility strategy. These achievements broadly encompass all areas of social and environmental importance from recycling to being involved in global hunger relief efforts.
Fast facts:
- 20 per cent reduction in salt content of Kellogg’s Corn Flakes and Rice Bubbles
- 25 tonnes of cereal donated to school breakfast clubs through Kellogg’s Breakfast Buddies in 2012 and 200 schools across Australia now benefitting from the program
- New Breakfast for Better Days program set to donate one billion breakfasts to global hunger relief efforts including Oz Harvest and Foodbank Australia
- Plastic cereal liner now recyclable thanks to new partnership
- Water reduction KPIs achieved
The cereal and snacks manufacturer, founded by philanthropist WK Kellogg, donated more than 60 tonnes of cereal to hunger and disaster relief efforts across the nation in 2012 through its Breakfast Buddies program, Foodbank Australia, and its new partnership with OzHarvest
The company has analysed performance in four key areas of the business – the marketplace, workplace, community and environment:
The Marketplace
- In 2012, Kellogg Australia announced that it had successfully reduced the salt content of flagships brands Corn Flakes and Rice Bubbles by 20 per cent. These latest reductions mean Kellogg has reduced salt content across its entire portfolio by up to 59 per cent since 1997.
- Kellogg Australia entered into a partnership with digestive health charity The Gut Foundation in 2012. Together they aim to help raise awareness of digestive health related diseases and educate Australian consumers on ways to minimise health risks.
The workplace
- Recognising the value and importance of provenance, Kellogg celebrated several 50-year milestone relationships with Australian farmers in 2012. Members of the Kellogg team travelled to Toowoomba in Qld, Griffith in NSW, and Manildra in NSW to present commemorative plaques to corn, rice and wheat farmers that have supplied quality grains to Kellogg for more than 50 years each
The community
- In October 2012, Kellogg Australia entered into a partnership with OzHarvest that has already facilitated more than five tonnes of breakfast cereal being donated to the hungry across Australia.
- The Breakfast Buddies program that enables schools and community groups in deprived areas to obtain free donations of breakfast cereal continued to grow. A national breakfast campaign in partnership with Woolworths gave the Breakfast Buddies initiative national exposure and facilitated 25 tonnes of cereal being donated across Australia and New Zealand. Kellogg now regularly supplies to more than 200 schools with free cereal for their breakfast clubs.
- The Kellogg Australia Charitable Foundation continued its support of the Stephanie Alexander Kitchen Garden Foundation, an organisation it has supported since 2009. During that time, the Foundation has contributed more than $450,000 to the group, which reaches about 35,000 children across Australia.
- Through its support of Foodbank Australia, Kellogg has donated 1.1 million servings of cereal through hunger and disaster relief efforts in 2012.
The environment
- The liner bags in Kellogg’s cereal are recyclable. However, as soft plastics are not supported by kerbside recycling it has meant consumers have not been able to recycle the inner liners. In 2012, Kellogg entered into an agreement with Red Group’s RedCycle program that enables all soft plastics to be placed in recycle bins at Coles Supermarkets.
- Kellogg ANZ has achieved its water reduction KPIs for 2012.
- Work towards the 2015 water, waste and energy reduction targets continue and KPIs remain achievable.
The company also launched its new Breakfast for Better Days campaign that will see one billion breakfasts and snacks donated to hunger relief efforts globally by 2016
“Driven by our belief in the power of breakfast, our social responsibility strategy emphasizes hunger relief and complements our business as a food company,” said John Bryant, president and chief executive officer, Kellogg Company.
“Breakfast is what we do best, and by providing breakfast to people in need around the world, we help fulfill our purpose of nourishing families so they can flourish and thrive.”
The 2012 Kellogg Company Corporate Responsibility Report is available online at www.kelloggcompany.com.
Again this year, Kellogg will make a one-time $5 donation to The Global FoodBanking Network (up to $10,000) for every person who provides feedback, up until 1 November 2013, on its Corporate Responsibility Report. To share your comments, email corporateresponsibility@kellogg.com
-ENDS-
About Kellogg ANZ
Since 1924, Kellogg ANZ has been enriching and delighting consumers through foods and brands that matter. Kellogg is the world’s leading cereal company and everyday our products are welcomed into homes nourishing families so they can flourish and thrive. Our breakfast cereal brands include Kellogg’s®, Be Natural®, Corn Flakes®, Rice Bubbles®, Nutri-Grain®, Special K®, All-Bran®, Sultana Bran®, Coco Pops®, and many more. Kellogg ANZ is also a major producer of snack products including Special K® snacks, Be Natural® snacks, LCMs®, and Pringles®. To learn more about our corporate responsibility initiatives and our work to support local communities across Australia and New Zealand, visit www.kelloggs.com.au or www.kellogg.co.nz.