Every day in Australia one million children go to school without breakfast or bed without dinner and two million people rely on food relief at some point every year. Because we live in a world where one in eight people face food insecurity each day, the Food and Agriculture Organization of the United Nations established 16 October as World Food Day, bringing worldwide attention to the fight against hunger.

In support of World Food Day, Kellogg Australia and its employees are spearheading hunger relief efforts in Australia through the company’s Breakfasts for Better Days™ initiative. Kellogg Australia has invited employees to take time out of their day to build Christmas hampers for the hungry. The hampers will be distributed by Foodbank Australia and will include a selection of food products, toys and gifts, and a handmade Christmas card.

“Our founder, W.K. Kellogg, was one of the great philanthropists of the 20^th century, and today, his legacy of giving lives on for all of us here at Kellogg,” said John Bryant, President and CEO, Kellogg Company. “We believe the most positive impact Kellogg can have on the world is through our foods.”

Kellogg will also provide a serving of food to those in need every time someone shares or “likes” the company’s new World Food Day YouTube video (www.youtube.com/kelloggcompany) highlighting Kellogg’s commitment to hunger relief. Consumers can post the video to their social media sites, along with stories of their own hunger relief efforts, using #feedingbetterdays. For every post using this hashtag between October 16 and November 16, Kellogg will donate one serving of food as part of its Breakfasts for Better Days™ commitment to provide 1 billion servings of cereal and snacks – more than half of which are breakfast – to children and families in need around the world by the end of 2016.

“In recognition of World Food Day, we invite everyone to join us in the fight against hunger and help people around the world experience the power of breakfast,” said Kris Charles, Vice President, Global Communications and Philanthropy, Kellogg Company. “Together, we can make an even greater impact to help those in need.”

The event at Kellogg Australia's Sydney head office is being coordinated by award-winning charity M.A.D (Making A Difference) Woman. Kellogg Australia also provides free cereal to schools in need through its Breakfast Buddies program and regularly donates food to charities including Foodbank Australia and Oz Harvest. So far in 2013, Kellogg Australia has donated over 2 million serves of cereal and snacks to hunger relief causes in Australia.

ENDS