News Releases

Special K Unveils Special New Recipe

Feb 15, 2014

There’s good news for Aussie women today as Kellogg Australia announced one of its most popular
breakfast cereals Special K is changing for the better and will now have more goodness thanks to a new
three-grain recipe. And whilst Special K will be more nutritious than ever before, fans can rest assured that
their favourite breakfast cereal will still boast the same great taste that they know and love.

The new three grain recipe includes added wholegrain oats which means Special K now provides a source of
fibre, wholegrain and contains around 15% less sodium. With about 20 per cent protein, Special K is still one
of the highest protein cereals available*.

One cup of Special K with half a cup of skim milk provides 25 per cent of the recommended daily intake of
protein which is similar to a poached egg on toast. Science tells us that protein in the morning supports
satiety to help manage hunger**. That’s great news for people wanting to stay on track with a healthy

The iconic breakfast brand is taking a new, healthier direction in 2014 with this recipe makeover being the
first significant step.

Special K Senior Brand Manager Kate Harris explains the change, “As a brand we’ve been on a long journey
with Aussie women to help them eat well and live an active lifestyle. In order to evolve with them, we as a
brand need to evolve what we offer them. That’s why we’ve improved our recipe, making it more nutritious,
but still with the same great taste.”

Accredited Practising Dietitian Nicole Senior has welcomed the change saying, “It’s great to see an iconic
brand like Special K taking a really positive step forwards and providing consumers with great tasting and
nutritionally rich breakfast options. Special K contains protein and is enriched with essential nutrients that
help unlock and utilise energy; the new recipe contains eight vitamins and minerals including iron.”

The new cereal recipe will be used across all varieties of the Special K range including all snacks that feature
the Special K flake. The new recipe represents a step change for the brand within Australia with this being
the first time in the brand’s local history that a recipe adjustment of this nature has been implemented.

Further information and tools are available online including exclusive content from Nicole Senior plus Q&As
for anyone keen to know more about the new Special K recipe. Please visit

**Boelsma et al. (2010) Appetite;54:456-464.
**Veldhorst et al. (2009) Eur J Nutr;48:92-100.

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