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Kellogg’s All-Bran® Apricot & Almond High Fibre Muesli awarded winner of the Best Cereal in the 2014 Healthy Food Awards

Aug 22, 2014

Kellogg’s All-Bran High Fibre Muesli has been named winner of the Best Cereal in the 2014 Healthy Food Awards, with its recently launched Apricot & Almond variant taking the win in the breakfast cereal category.

All-Bran Apricot & Almond High Fibre Muesli has 25 per cent more fibre than the average muesli*, is low in sodium, low GI and is a source of protein. With rolled whole grain oats, crunchy All-Bran twigs, nutritious seeds and tasty fruit pieces, All-Bran Muesli is available in three flavours; Apricot & Almond, Summer Fruits and Cranberry & Pink Lady Apple.

“All-Bran Muesli is an innovative breakfast option which we’re really excited about,” said Dr Michelle Celander PhD, senior nutrition & regulatory affairs manager for Kellogg Australia and New Zealand.

“Consumers are constantly searching for healthy breakfast options which tick all the boxes, so we wanted to develop a product which was not only delicious, but also functionally good for digestive health. It’s a great compliment having our new breakfast food recognised so quickly within the category.”

Kellogg’s All-Bran High Fibre Muesli is available in Coles, Woolworths and leading independent supermarkets nationwide. The RRP is $4.99 for 450g.

All-Bran High Fibre Muesli is part of the Kellogg’s fibre family; All-Bran Original cereal, All-Bran Apple Flavoured Crunch cereal, All-Bran Wheat Flakes Original cereal and All-Bran Honey Almond Wheat Flakes cereal.

For more information on All-Bran Muesli or recipes for a diet rich in fibre, visit www.all-bran.com.au.

 

For media enquiries, more information or breakfast inspiration, please contact Liquid Ideas:

Stacey McMaster | staceymcmaster@liquidideas.com.au | 02 9667 4211 | 0416 232 141
Amy Ashworth | amyashworth@liquidideas.com.au | 02 9667 4211 | 0434 917 268