This month, Kellogg launches its new Five Whole Grain Muesli, the first muesli formulation on the market to contain the five whole grains – rolled oats, wheat, barley, triticale and rye.
Kellogg’s Five Whole Grain Muesli is the first new product to launch under the Kellogg master brand, marking the beginning of a new era for the company.

The 75 per cent whole grain formula delivers a high fibre recipe that provides 16 per cent of an adult’s daily fibre needs and 70 per cent of their daily whole grain target* in one 45 gram serve.

Georgie Aley, Managing Director of independent body the Grains and Legumes Nutrition Council (GLNC), says whole grains are important in the diet, especially at a significant meal time like breakfast.

“Whole grains contain more than 30 essential nutrients and phytonutrients which act individually and together to nourish and help people feel their best as well as playing a role in disease protectionⁱ. Studies also show that eating at least 2-3 serves of whole grains and high fibre grain foods each day reduces the risk of developing chronic disease by 20-30 per centⁱⁱ.”

The product is minimally processed, contains no artificial flavours or colours, is low in salt, and the sugar comes from the fruit pieces. Spices such as cinnamon have been added to deliver a unique flavour plus apricot, cranberry, seeds, nuts and coconut slivers.

Dr Michelle Celander, senior nutrition and regulatory affairs manager, Kellogg Australia and New Zealand says whole grains and fibre are an important part of the daily diet and breakfast is the perfect opportunity to make sure people are well on their way to meeting their requirements.

“Muesli has to be one of the tastiest ways to get both whole grains and fibre at breakfast and, like most breakfast cereal, muesli can be enjoyed in many different ways. I usually top mine with a little yoghurt and some fresh berries,” Dr Celander said.

This latest muesli innovation follows last year’s successful nutritional re-formulation of Special K®, one of the oldest recipes under the Kellogg’s portfolio, the launch of All-Bran® Muesli and the introduction of Special K Nourish – a multigrain cereal with quinoa and oat clusters.

Kellogg’s Five Whole Grain Muesli is available in two flavours, Sun-dried Apricot, Cranberries & Pepitas; and Roasted Almonds, Coconut & Flame Raisins. RRP $4.49 for 450g.

For more information on the Whole Grain Muesli, visit www.kelloggs.com.au.

ⁱ Fardet, A. 2010, “New hypotheses for the health protective mechanisms of whole-grain cereals: what is beyond fibre?” Nutr Res Rev, vol 21, no. 1, pp. 65-134.
ⁱⁱ Go Grains Health & Nutrition. 2010, “The Grains and Legumes Health Report”. Go Grains Health & Nutrition Ltd.
* A 45g serve of Kellogg’s Five Whole Grain Muesli contributes 70% of the 48g whole grain Daily Target Intake