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A WHOLE NEW WAY TO ENJOY SPECIAL K®

Special K Whole Grain Clusters boost Kellogg Australia’s healthy portfolio

Apr 13, 2015

A new granola-style blend from Kellogg Australia is the latest addition to Special K’s growing range of nourishing cereals. Providing whole grains, fibre and protein, Special K Whole Grain Clusters is designed for Aussie women with more of what they want.

To bring the bliss back into breakfast, Special K Whole Grain Clusters offers an abundance of deliciously wholesome, satisfying ingredients like whole grains, fruits, nuts and seeds.

Australians love their breakfast and they love something new. Special K Whole Grain Clusters is the perfect fit for a delicious breakfast with yoghurt, or to munch on as a mid-morning snack. One 45 gram serving paired with half a cup of Greek low-fat yoghurt provides the equivalent protein of two eggs, or 30 percent of your daily recommended protein intake.

The launch of Special K Whole Grain Clusters has been welcomed by nutritionist and exercise physiologist Kathleen Alleaume, who has created three healthy and delicious toppings pairing recipes inspired by fresh fruit and superfoods like chia seeds.

“There’s no better start to the day than with a healthy, well-balanced and fulfilling breakfast. It’s wonderful to see a new breakfast alternative that provides good nutrition, with the benefits of protein for fullness and also whole grains for health and wellbeing,” said Alleaume.

Since 2014’s introduction of a healthier whole grain flake, as well as the launch of its Special K Nourish range of cereals featuring superfood ingredients such as quinoa, pepitas and oats, Special K has continued its innovative product development journey to create food that Aussie women can feel great about eating every day.

The Special K Whole Grain Clusters Flame Raisin & Red Apple variety does just that – a ‘better for you’ granola-style cereal containing 35 per cent less fat* than other clustered cereals.

James Meins, senior brand manager for Special K said, “There’s a misconception that healthy must be bland and boring, but not in this case. We’ve created a breakfast option that’s delicious with a satisfying crunchy eat. Special K Whole Grain Clusters has been designed with today’s busy woman in mind, great to have in a bowl with their favourite toppings or to snack on when feeling a little peckish.”

Special K Wholegrain Clusters are available in two tantalising flavours: Flame Raisin & Red Apple and Flaked Almonds, Cranberries & Pepitas. They are available from Coles, Woolworths and leading independent supermarkets nationwide at RRP $5.99.

Visit us at www.specialk.com.au or www.facebook.com/SpecialKAustralia. Let Kathleen know what your favourite topping suggestion is on Facebook!

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