As Australians prepare to donate to their favourite charities for their Christmas appeals, Kellogg Australia will continue the giving into the new year and beyond by committing to provide 30 million serves of cereal and snacks to children and families in need between 2017 and 2025.

This announcement comes ahead of World Food Day this Sunday, 16 October and forms a part of Kellogg’s global Breakfasts for Better Days (BFBD) program, which aims to fight food insecurity and hunger by providing 2.5 billion serves of cereal and snacks across the globe by the end of 2025.

Kids across Australia have returned to school for the start of term four, but 1 in 7 of them will start their school day with no breakfast1. Through Kellogg’s BFBD commitment, it’s aiming to change this statistic by providing breakfast to more than 200,000 kids each week through its Breakfast Buddies clubs and Foodbank Australia’s Breakfast Clubs.

Kellogg’s Breakfast Buddies supports schools, sporting clubs, community groups and childcare facilities, as well as outback, indigenous and disadvantaged communities to ensure that kids who wouldn’t normally have the opportunity to enjoy breakfast are receiving the essential nutrients they need to set them up for the day ahead.

Breakfast cereal remains the most in demand food type, according to the recently released Foodbank Hunger Report (2016). It also revealed a 29 per cent shortfall in the amount of food to supply those in need, and 1 in 6 Australians report having experienced food insecurity in the past year.

The new Breakfast for Better Days program commitment in Australia includes:

1. Donating food to people in need, including 30 million servings of food in partnership with organisations such as Foodbank, Clontarf and OzHarvest;
2. Expanding breakfast programs so that 200,000 children each week can get the best start to their day;
3. Supporting farmers, their families and communities with Climate Smart Agriculture practices to increase yields, improve climate resiliency and reduce post-harvest food loss and food waste; and
4. Committing to 1,500 volunteer days by Kellogg employees at their local community food banks, community farms and breakfast programs.

Rebecca Boustead, Kellogg Asia Pacific Corporate Communications & Public Affairs Director said, “Through Breakfasts for Better Days, we are fighting hunger every day and working with organisations such as Foodbank and OzHarvest to ensure no Australian seeking food relief is turned away empty handed.”

Since Breakfast for Better Days launched in 2013, Kellogg Australia has helped provide more than 17 million servings of food to people in need, exceeding the initial 12 million serves of cereal and snacks commitment. As a part of the global BFBD commitment, Kellogg Company will be expanding its breakfast programs to 2 million children worldwide, supporting 500,000 farmers, their families and children with Climate Smart Agriculture practices and committing to 45,000 volunteer days by Kellogg’s employees, as well as providing 2.5 billion serves of cereal and snacks by the end of 2025.

Find out how you can be a part of the solution to fighting food insecurity by visiting www.foodbank.org.au and www.ozharvest.org. To learn more about our work to support local communities across Australia and our corporate responsibility initiatives, visit www.openforbreakfast.com.au.

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